Spring Health Check – Are your People and Brand levels OK?

Just like the links in a chain, the health of your Perth business depends on the health of every individual, every concept, every policy and every brand value.

The common thread for any business, large or small, is health: of its People and its Brand. One of the health hot spots in the current Australian market is that of people performance and talent management. The common denominator in this core chain of the business is – People. Gone are the days of laborious annual performance reviews requiring employees to reflect on up to 12 months of performance to support their business case for a salary uplift or perhaps a promotion point. Now – in keeping with the world of instant gratification and “real time” feedback – there has been a strong push in the direction of continuous performance management. What does this mean for you, your business and your human capital?

Every Perth business, every SME, every owner, every HR Manager, has a choice. What is your management and leadership style? Do you regularly provide feedback (positive and constructive) to your team whilst at the same time offering guidance on best practice and alternative methods of working? It’s all about the “feedback sandwich”. Keep it real. Keep it balanced. Do not let it overflow with non-essential ingredients. Offer one point for each topic of conversation – do not lose quality of thought in a myriad of detail. Care about your People. Encourage your employees to respond to the feedback and even perhaps “repeat” their understanding of what it means for them in practice. That way, you find your synergy. You find your meeting place – and you ultimately define your Brand.

What about your talent. Your succession planning? Does your business have values that promote home-grown talent? If so, the proof is in the pudding. The most detrimental mistake a Perth business can make is to say one thing (particularly as part of an Employee Value Proposition), but not demonstrate this in practice. If you make a commitment as a business and as an individual to develop the skills and expertise of your team, the best way of servicing this promise is to provide a transparent and visual pathway to succession within the organisation. This in turn feeds engagement which has a direct impact on the elusive “culture”. And out of culture, market recognition and Brand is born.

The culture piece is huge. We read articles daily on LinkedIn and social media blogs on how best to promote a happy and healthy work culture. This is often a misnomer as it implies some kind of veil of corporate security that can be bought. Rather, culture is an output. It is the proof in the pudding. The end result of vision and values being demonstrated by senior leadership and business owners; and filtered through the ranks of any business. Upwards, downwards and sideways.

So, as another season ends, and the tax year draws to a close, why not prepare your "spring clean checklist" and make sure your business is on track in these key areas of corporate health. Just like that annual visit to the GP to check your blood pressure, this quick business pulse check will inject your business with renewed vigour, ready to jump into the next phase of strategy planning and brand development. Let’s face it, we can all do with that extra bit of energy in our lives!

Vitil Outsourced HR Consultants

Vitil Outsourced Human Resource Consultants are a boutique HR consulting firm based across Perth, who offer flexible, reliable and affordable outsourced human resource support, people solutions and recruitment services, where your team is the key focus. By outsourcing HR to an expert in Human Resource Services, our experienced professionals can objectively assess your environment, your human capital needs, and ensure we provide advice and support to further develop your team and your businesses performance.

Contact us to discuss tailoring HR solutions to your business needs.

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